News and testimonials

From September 10 – 14, 2024, Glasurit®, BASF’s premium paint brand, will be taking centerstage at Automechanika, showcasing 100 Line and taking green to new heights by leading the industry in speed, color and sustainability with two new innovations. Glasurit will also showcasing innovative digital solutions that will help our customers drive efficiency and profitability in their body shops.

Where there is a skill, there is a way: For the WorldSkills Lyon 2024 Competition, Car painting talents get skilled with Glasurit 100 Line and experience the way for an even more sustainable future in the industry. For the international finals of this 47th WorldSkills Competition, Glasurit, premium refinish paint brand of BASF, is present with a stand in Hall 7 A 26, and a program from September 11 to 14 to welcome talents and experts to discover more about the car painting skill and Glasurit 100 Line.

The Emil Frey Group and Glasurit® have been trusted partners for many years. For the Emil Frey Group’s 100-year anniversary in 2024, Glasurit® continues its partnership with Emil Frey Racing team and celebrates the new blue identify of the Ferrari series at the GT World Challenge Europe, DTM and ADAC GT Masters.

Glasurit, the premium refinish paint brand of BASF, will leverage for the very first time its sustainable
100 Line and Refinity digital solutions, and state-of-the-art training for the WorldSkills international Finals, to be held from September 10–15, 2024 in Lyon, France for young painters from around the world.

Four years ago, Glasurit, the premium refinish paint brand of BASF, introduced a groundbreaking waterborne basecoat system – 100 Line. It focused on sustainability, process efficiency and the highest product quality to help businesses enhance performance. Now it has been tried and tested in over 1000 body shops across 20 countries, with outstanding proven benchmark results as the world's leading waterborne refinish paint system.